Health Communication’s Virtual Learning Series

Matt Jacob

In 2016, I formed Jacob Strategies LLC, a consultancy that focuses on the communications, training and marketing needs of public health stakeholders. I concentrate on translating complex, scientific content into messaging that is clear, concise and compelling—and comprehensible to policymakers or the lay public. I have delivered training related to communication and marketing for oral health stakeholders in more than 15 states. Previously, I managed communications and marketing activities for the Pew Children’s Dental Campaign and the Children’s Dental Health Project. For more than 20 years, I have helped nonprofits and advocacy organizations raise the profile of their issues, particularly in the areas of health and education. I have provided testimony or presentations to a variety of leading public health organizations, including the American Public Health Association and the Institute of Medicine’s Roundtable on Health Literacy. Over the years, my communication efforts have been recognized or honored by a variety of organizations, including the Association of State & Territorial Dental Directors, National Public Health Information Coalition, and the New York Times.

Matt Jacob Financial Disclosure and Biography

Using Storytelling to Engage – Thursday, June 11, 2020, 12:00 PM CT

Pre-registration is required for this complimentary course.

Course Description

Learn how oral health professionals and advocates can use stories in their talks and presentations to illustrate the impact of poor health outcomes, deepen the public’s understanding and inspire advocacy. This session will walk through the key elements of a good story.


  1. Identify the 6 qualities of a good story
  2. Explain how a story can help galvanize support for an advocacy goal
  3. Identify the best practices for effectively delivering a story

PDF Course Flyer

Image Authenticity Form

Making Data Count – Thursday, June 25, 2020, 12:00 PM CT

Learn how to choose and present oral health data to enhance lay audiences’ understanding and influence policy-makers. This session will share best practices for data that can strengthen your presentations, reports and web content.

Building Your Social Media Presence – Thursday, July 16, 2020, 12:00 PM CT

Social media reflects the power of social networks. This session will explore how these networks shape attitudes and behaviors, as well as offering tips for how people can raise the visibility of oral health through their social media accounts.

Speaking Up for Fluoride – Thursday, August 13, 2020, 12:00 PM CT

It can be a challenge to communicate effectively about fluoride and, in particular, water fluoridation. Whether your interest is to enhance patients’ knowledge or your community’s knowledge, this session will offer helpful communication tips.

The Power of Audience Insights – Thursday, May 28, 2020, 12:00 PM CT

Course Description

Each year, many public health agencies and stakeholders launch health promotion campaigns without taking the time to gain important insights about the target audience. Learn how research into a target audience can strengthen your ability to communicate effectively to its members. This session will acquaint participants with high- and low-cost research tools for gaining insights about an audience.


  1. Summarize the types of insights that audience research can provide to public health officials or organizations
  2. Identify the four leading forms of audience research
  3. Explain why it may be desirable to choose a focus group moderator who is a member of the target audience

Pre-registration is required for this complimentary course.

PDF Course Flyer

Image Authenticity Form

Delta Dental
Funding for this grant is provided by the Delta Dental Community Care Foundation.

This learning series is a product of the Texas Fluoridation Campaign, a collaborative partnership between the Texas Oral Health Coalition, the Texas Health Institute, and the University of Texas Center for Health Communication in an effort to provide detailed information on how to create successful health messages to improve health outcomes.