Health Communication’s Virtual Learning Series

Matt Jacob

In 2016, I formed Jacob Strategies LLC, a consultancy that focuses on the communications, training and marketing needs of public health stakeholders. I concentrate on translating complex, scientific content into messaging that is clear, concise and compelling—and comprehensible to policymakers or the lay public. I have delivered training related to communication and marketing for oral health stakeholders in more than 15 states. Previously, I managed communications and marketing activities for the Pew Children’s Dental Campaign and the Children’s Dental Health Project. For more than 20 years, I have helped nonprofits and advocacy organizations raise the profile of their issues, particularly in the areas of health and education. I have provided testimony or presentations to a variety of leading public health organizations, including the American Public Health Association and the Institute of Medicine’s Roundtable on Health Literacy. Over the years, my communication efforts have been recognized or honored by a variety of organizations, including the Association of State & Territorial Dental Directors, National Public Health Information Coalition, HealthLiteracyMonth.org and the New York Times.

Matt Jacob Financial Disclosure and Biography

Speaking Up for Fluoride – Thursday, August 6, 2020, 12:00 PM CDT

REGISTRATION IS OPEN
Pre-registration is required for this complimentary course.

Course Description

Misinformation about fluoride circulates widely online and through social media. This can confuse or mislead people about the benefits and safety of fluoride and, in particular, water fluoridation. This webinar introduces the 5 C’s of Effective Communication about fluoride. Whether your interest is to enhance patients’ knowledge or your community’s awareness, this session will offer helpful communication tips.

Objectives:

  1. Know how to use the 5 C’s of Effective Communication to educate patients and the public about fluoride
  2. Be ready to use analogies that help to address questions or issues that lay people might raise about fluoride
  3. Understand the unique opportunity that patient visits offer for raising awareness about the benefits and safety of fluoride

PDF Course Flyer

Image Authenticity Form

The Power of Audience Insights – Thursday, May 28, 2020, 12:00 PM CDT

Course Description

Each year, many public health agencies and stakeholders launch health promotion campaigns without taking the time to gain important insights about the target audience. Learn how research into a target audience can strengthen your ability to communicate effectively to its members. This session will acquaint participants with high- and low-cost research tools for gaining insights about an audience.

Objectives:

  1. Summarize the types of insights that audience research can provide to public health officials or organizations
  2. Identify the four leading forms of audience research
  3. Explain why it may be desirable to choose a focus group moderator who is a member of the target audience

Pre-registration is required for this complimentary course.

PDF Course Flyer

Image Authenticity Form

Using Storytelling to Engage – Thursday, June 11, 2020, 12:00 PM CDT

Course Description

Learn how oral health professionals and advocates can use stories in their talks and presentations to illustrate the impact of poor health outcomes, deepen the public’s understanding and inspire advocacy. This session will walk through the key elements of a good story.

Objectives:

  1. Identify the 6 qualities of a good story
  2. Explain how a story can help galvanize support for an advocacy goal
  3. Identify the best practices for effectively delivering a story

PDF Course Flyer

Image Authenticity Form

Making Data Count – Thursday, June 25, 2020, 12:00 PM CDT

Building Your Social Media Presence – Thursday, July 16, 2020, 12:00 PM CDT

REGISTRATION IS OPEN
Pre-registration is required for this complimentary course.

Social media reflects the power of social networks in shaping our health attitudes and behaviors. This session will begin by exploring some common myths about social media. We will explore how these platforms shape attitudes and behaviors, and this session will recommend 6 ways to build your social media presence — and, by doing so, raise the visibility of oral health.

Objectives:

  1. Understand the diversity of audiences that social media platforms reach
  2. Know how to use hashtags to expand the audience for a social media message
  3. Identify the practices or strategies that can raise a person’s or organization’s profile on social media

PDF Course Flyer

Image Authenticity Form

Delta Dental
Funding for this grant is provided by the Delta Dental Community Care Foundation.

This learning series is a product of the Texas Fluoridation Campaign, a collaborative partnership between the Texas Oral Health Coalition, the Texas Health Institute, and the University of Texas Center for Health Communication in an effort to provide detailed information on how to create successful health messages to improve health outcomes.


Technical Specifications

  • Zoom supports the latest release of these browsers: Internet Explorer, Firefox, Chrome, and Safari. 
  • Supported operating systems and system requirements for PC, Mac, and Linux.
  • TxOHC Technology Plan