Each year, many public health agencies and stakeholders launch health promotion campaigns without taking the time to gain important insights about the target audience. Learn how research into a target audience can strengthen your ability to communicate effectively to its members. This session will acquaint participants with high- and low-cost research tools for gaining insights about an audience.
Summarize the types of insights that audience research can provide to public health officials or organizations
Identify the four leading forms of audience research
Explain why it may be desirable to choose a focus group moderator who is a member of the target audience
Texas Oral Health Coalition Nationally Approved PACE Program Provider for FAGD/MAGD credit. Approval does not imply acceptance by any regulatory authority or AGD endorsement. 7/1/2019 to 6/30/2021. Provider ID# 346144
This learning series is a product of the Texas Fluoridation Campaign, a collaborative partnership between the Texas Oral Health Coalition, the Texas Health Institute, and the University of Texas Center for Health Communication in an effort to provide detailed information on how to create successful health messages to improve health outcomes.