Speaking Up for Fluoride

Health Communications Series Page

Course Description

Misinformation about fluoride circulates widely online and through social media. This can confuse or mislead people about the benefits and safety of fluoride and, in particular, water fluoridation. This webinar introduces the 5 C’s of Effective Communication about fluoride. Whether your interest is to enhance patients’ knowledge or your community’s awareness, this session will offer helpful communication tips.


  1. Know how to use the 5 C’s of Effective Communication to educate patients and the public about fluoride

  2. Be ready to use analogies that help to address questions or issues that lay people might raise about fluoride

  3. Understand the unique opportunity that patient visits offer for raising awareness about the benefits and safety of fluoride

Credit hours: 1.0 CEU

Teaching Method: Self-Instruction

Cost: Free

Matt Jacob’s Conflict of Interest 

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Presenter Contact Information: Matt Jacob – mattlivesindc@gmail.com

Date of Original Presentation: August 6, 2020

Date Reviewed: August 20, 2020

AGD Subject Code: 770

Link to Presentation

For more information and references on community water fluoridation please visit the Community Water Fluoridation resource page.

Texas Oral Health Coalition
Nationally Approved PACE Program Provider for FAGD/MAGD credit.
Approval does not imply acceptance by any regulatory authority or AGD endorsement. 
7/1/2019 to 6/30/2021.
Provider ID# 346144

Funding for this grant is provided by the Delta Dental Community Care Foundation.

This learning series is a product of the Texas Fluoridation Campaign, a collaborative partnership between the Texas Oral Health Coalition, the Texas Health Institute, and the University of Texas Center for Health Communication in an effort to provide detailed information on how to create successful health messages to improve health outcomes.

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