Speaking Up for Fluoride

Matt Jacob

In 2016, I formed Jacob Strategies LLC, a consultancy that focuses on the communications, training and marketing needs of public health stakeholders. I concentrate on translating complex, scientific content into messaging that is clear, concise and compelling—and comprehensible to policymakers or the lay public. I have delivered training related to communication and marketing for oral health stakeholders in more than 15 states. Previously, I managed communications and marketing activities for the Pew Children’s Dental Campaign and the Children’s Dental Health Project. For more than 20 years, I have helped nonprofits and advocacy organizations raise the profile of their issues, particularly in the areas of health and education. I have provided testimony or presentations to a variety of leading public health organizations, including the American Public Health Association and the Institute of Medicine’s Roundtable on Health Literacy. Over the years, my communication efforts have been recognized or honored by a variety of organizations, including the Association of State & Territorial Dental Directors, National Public Health Information Coalition, HealthLiteracyMonth.org and the New York Times.

Course Description

Misinformation about fluoride circulates widely online and through social media. This can confuse or mislead people about the benefits and safety of fluoride and, in particular, water fluoridation. This webinar introduces the 5 C’s of Effective Communication about fluoride. Whether your interest is to enhance patients’ knowledge or your community’s awareness, this session will offer helpful communication tips.

Objectives:

1. Know how to use the 5 C’s of Effective Communication to educate patients and the public about fluoride

2. Be ready to use analogies that help to address questions or issues that lay people might raise about fluoride

3. Understand the unique opportunity that patient visits offer for raising awareness about the benefits and safety of fluoride

Credit hours: 1.0 CEU

Teaching Method: Self-Instruction

Cost: Free

Matt Jacob’s Conflict of Interest

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Presenter Contact Information: Matt Jacob – mattlivesindc@gmail.com

Date of Original Presentation: August 6, 2020

Date Reviewed: January 19, 2022

Date Released: August 21, 2020

Date of Expiration: August 21, 2023

AGD Subject Code: 770