Speaking Up for Fluoride
Matt Jacob
In 2016, I formed Jacob Strategies LLC, a consultancy that focuses on the communications, training and marketing needs of public health stakeholders. I concentrate on translating complex, scientific content into messaging that is clear, concise and compelling—and comprehensible to policymakers or the lay public. I have delivered training related to communication and marketing for oral health stakeholders in more than 15 states. Previously, I managed communications and marketing activities for the Pew Children’s Dental Campaign and the Children’s Dental Health Project. For more than 20 years, I have helped nonprofits and advocacy organizations raise the profile of their issues, particularly in the areas of health and education. I have provided testimony or presentations to a variety of leading public health organizations, including the American Public Health Association and the Institute of Medicine’s Roundtable on Health Literacy. Over the years, my communication efforts have been recognized or honored by a variety of organizations, including the Association of State & Territorial Dental Directors, National Public Health Information Coalition, HealthLiteracyMonth.org and the New York Times.
Course Description
Misinformation about fluoride circulates widely online and through social media. This can confuse or mislead people about the benefits and safety of fluoride and, in particular, water fluoridation. This webinar introduces the 5 C’s of Effective Communication about fluoride. Whether your interest is to enhance patients’ knowledge or your community’s awareness, this session will offer helpful communication tips.
Objectives:
Know how to use the 5 C’s of Effective Communication to educate patients and the public about fluoride
Be ready to use analogies that help to address questions or issues that lay people might raise about fluoride
Understand the unique opportunity that patient visits offer for raising awareness about the benefits and safety of fluoride
Credit hours: 1.0 CEU
Teaching Method: Self-Instruction
Cost: Free
Matt Jacob’s Conflict of Interest
Presenter Contact Information: Matt Jacob – mattlivesindc@gmail.com
Date of Original Presentation: August 6, 2020
Date Reviewed: January 19, 2022
Date Released: August 21, 2020
Date of Expiration: August 21, 2023
AGD Subject Code: 770
Link to Presentation
For more information and references on community water fluoridation please visit the Community Water Fluoridation resource page.
Texas Oral Health Coalition
Nationally Approved PACE Program Provider for FAGD/MAGD credit.
Approval does not imply acceptance by any regulatory authority or AGD endorsement.
7/1/2021 to 6/30/2024.
Provider ID# 346144
Technical Specifications
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- Internet connection with 500+ Kbps
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For additional information, check YouTube help.
- TxOHC Technology Plan
- For technical questions related to webinars please contact TxOHC at info@txohc.org.
Funding for this grant is provided by the Delta Dental Community Care Foundation.
This learning series is a product of the Texas Fluoridation Campaign, a collaborative partnership between the Texas Oral Health Coalition, the Texas Health Institute, and the University of Texas Center for Health Communication in an effort to provide detailed information on how to create successful health messages to improve health outcomes.