Making Data Count

Matt Jacob

In 2016, I formed Jacob Strategies LLC, a consultancy that focuses on the communications, training and marketing needs of public health stakeholders. I concentrate on translating complex, scientific content into messaging that is clear, concise and compelling—and comprehensible to policymakers or the lay public. I have delivered training related to communication and marketing for oral health stakeholders in more than 15 states. Previously, I managed communications and marketing activities for the Pew Children’s Dental Campaign and the Children’s Dental Health Project. For more than 20 years, I have helped nonprofits and advocacy organizations raise the profile of their issues, particularly in the areas of health and education. I have provided testimony or presentations to a variety of leading public health organizations, including the American Public Health Association and the Institute of Medicine’s Roundtable on Health Literacy. Over the years, my communication efforts have been recognized or honored by a variety of organizations, including the Association of State & Territorial Dental Directors, National Public Health Information Coalition, HealthLiteracyMonth.org and the New York Times.

Course Description

The amount of oral health data continues to grow, but are we using and translating it ways that educate and inspire action? Learn how to choose and present oral health data to enhance lay audiences’ understanding and influence policymakers. This session will share best practices for data that can strengthen your presentations, reports and web content.

Objectives:

1. Identify ways to align data with an audience’s knowledge and needs

2. Know how to simplify data for non-clinical audiences

3. Identify the elements of an effective data visualization (graphs, pie charts, etc.)

Credit hours: 1.0 CEU

Teaching Method: Self-Instruction

Cost: Free

Matt Jacob’s Conflict of Interest

Image Authenticity Form

Contact Information: Matt Jacob – mattlivesindc@gmail.com

Date of Original Presentation: June 25, 2020

Date Reviewed: July 14, 2020

Date Released: July 15, 2020

Date of Expiration: June 25, 2021

AGD Subject Code: 770