Building Your Social Media Presence

Matt Jacob

In 2016, I formed Jacob Strategies LLC, a consultancy that focuses on the communications, training and marketing needs of public health stakeholders. I concentrate on translating complex, scientific content into messaging that is clear, concise and compelling—and comprehensible to policymakers or the lay public. I have delivered training related to communication and marketing for oral health stakeholders in more than 15 states. Previously, I managed communications and marketing activities for the Pew Children’s Dental Campaign and the Children’s Dental Health Project. For more than 20 years, I have helped nonprofits and advocacy organizations raise the profile of their issues, particularly in the areas of health and education. I have provided testimony or presentations to a variety of leading public health organizations, including the American Public Health Association and the Institute of Medicine’s Roundtable on Health Literacy. Over the years, my communication efforts have been recognized or honored by a variety of organizations, including the Association of State & Territorial Dental Directors, National Public Health Information Coalition, HealthLiteracyMonth.org and the New York Times.

Course Description

Social media reflects the power of social networks in shaping our health attitudes and behaviors. This session will begin by exploring some common myths about social media. We will explore how these platforms shape attitudes and behaviors, and this session will recommend 6 ways to build your social media presence — and, by doing so, raise the visibility of oral health.

Objectives:

1. Understand the diversity of audiences that social media platforms reach
2. Know how to use hashtags to expand the audience for a social media message
3. Identify the practices or strategies that can raise a person’s or organization’s profile on social media

Credit hours: 1.0 CEU

Teaching Method: Self-Instruction

Cost: Free

Matt Jacob’s Conflict of Interest

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Presenter Contact Information: Matt Jacob – mattlivesindc@gmail.com

Date of Original Presentation: July 16, 2020

Date Reviewed: January 19, 2022

Date Released: August 6, 2020

Date of Expiration: August 6, 2023

AGD Subject Code: 770